Business & Brand
Analysis of how AI is changing marketing, media, brand strategy and the way modern teams work
Starting January 1, 2027, SaaS and AI subscriptions sold into California will carry the same sales tax as furniture and appliances.
Anthropic, one of the most valuable AI companies in the world, file a trademark infringement and unfair competition suit against Abnormal AI on July 1st claiming that Abnormal AI copied Anthropic's slash-style logo.
PwC analyzed more than a billion job ads and found that AI is reshaping junior roles rather than erasing them.
For decades, State Farm sold its agents on a simple promise: build a book of business and live off it for life. That promise is now gone, and what replaced it should make anyone who earns a living on commission sit up.
Every technology sells itself on a promise. The AI industry found something that worked better: a threat.
Ben McCarthy says Salesforce careers are over. The harder question is whether the same arbitrage is collapsing across Microsoft, ServiceNow, SAP, Workday and the system integrators that wire them together.
Microsoft's CEO argues that as AI capability grows, human judgment becomes more valuable, not less. But the part enterprises can't miss is what he says comes next.
Last week we left you with a puzzle. Fifty-three percent of Americans believe AI could put them or someone in their household out of work, even as unemployment sits near historic lows and the economy keeps adding jobs.
Jeff Bezos sat down with CNBC's David Faber on Thursday and did something he hasn't done since the company launched: he explained what Prometheus actually is.
The unemployment rate is sitting near historic lows. The economy added 172,000 jobs in May. And yet a Reuters/Ipsos poll released this week found that 53 percent of Americans believe AI could put them out of work.
This week Meta announced America's Workforce Academy, a $115 million program to train welders, electricians, fiber technicians, and HVAC installers free of charge, with a guaranteed job at the end.
A growing share of managers now run hiring, reviews, and firing decisions past a chatbot. The way those tools are built makes them a bad fit for the job.
Starbucks just paid the price for scaling an AI tool before it was ready. McDonald's watched, then announced it is doing the same thing across 43,000 stores.
The job is real, the salary starts at $295,000, and the pitch is that the company's own technology could buckle the courts and the ballot box.
TheStateofAI.com has named Melissa Rosenthal as its Editor-in-Chief. She will lead the publication's editorial direction and oversee its coverage of AI news, and strategy for enterprise leaders.
We lead with news, data, and what it means for the enterprise. We're opinionated when the numbers back it up. And we'll tell you when a launch everyone's celebrating doesn't actually matter for your stack.
The 2026 tech layoff count passed 111,000 across more than 140 companies before the end of May.
Stanford's AI Index findings on transparency, convergence, and sentiment all point in one direction: brand is the hardest advantage to build and the hardest to replicate.
It's not a skills gap. It's a standards gap. AI adoption is nearly universal, but almost no one has built the systems to govern it. Brands are fragmenting from the inside, and most CMOs don't see it coming.
Most B2B brand teams are optimizing for one audience while a second, faster-growing one forms impressions of their brand in conversations they can't see.
Most enterprise marketing teams have an AI adoption mandate but no governance for what those tools produce, and the gap is already causing campaign errors, compliance risk, and slower workflows.
McKinsey found that CMOs are winning with AI, but very few can demonstrate ROI on more than half of their marketing spend.
At Shoptalk 2026, the gap between onstage AI ambition and offstage reality was hard to ignore, with more than half of organizations still operating without clear governance for marketing campaigns.
Starting January 1, 2027, SaaS and AI subscriptions sold into California will carry the same sales tax as furniture and appliances.
Anthropic, one of the most valuable AI companies in the world, file a trademark infringement and unfair competition suit against Abnormal AI on July 1st claiming that Abnormal AI copied Anthropic's slash-style logo.
PwC analyzed more than a billion job ads and found that AI is reshaping junior roles rather than erasing them.
For decades, State Farm sold its agents on a simple promise: build a book of business and live off it for life. That promise is now gone, and what replaced it should make anyone who earns a living on commission sit up.
Every technology sells itself on a promise. The AI industry found something that worked better: a threat.
Ben McCarthy says Salesforce careers are over. The harder question is whether the same arbitrage is collapsing across Microsoft, ServiceNow, SAP, Workday and the system integrators that wire them together.
Microsoft's CEO argues that as AI capability grows, human judgment becomes more valuable, not less. But the part enterprises can't miss is what he says comes next.
Last week we left you with a puzzle. Fifty-three percent of Americans believe AI could put them or someone in their household out of work, even as unemployment sits near historic lows and the economy keeps adding jobs.
Jeff Bezos sat down with CNBC's David Faber on Thursday and did something he hasn't done since the company launched: he explained what Prometheus actually is.
The unemployment rate is sitting near historic lows. The economy added 172,000 jobs in May. And yet a Reuters/Ipsos poll released this week found that 53 percent of Americans believe AI could put them out of work.
This week Meta announced America's Workforce Academy, a $115 million program to train welders, electricians, fiber technicians, and HVAC installers free of charge, with a guaranteed job at the end.
A growing share of managers now run hiring, reviews, and firing decisions past a chatbot. The way those tools are built makes them a bad fit for the job.
Starbucks just paid the price for scaling an AI tool before it was ready. McDonald's watched, then announced it is doing the same thing across 43,000 stores.
The job is real, the salary starts at $295,000, and the pitch is that the company's own technology could buckle the courts and the ballot box.
TheStateofAI.com has named Melissa Rosenthal as its Editor-in-Chief. She will lead the publication's editorial direction and oversee its coverage of AI news, and strategy for enterprise leaders.
We lead with news, data, and what it means for the enterprise. We're opinionated when the numbers back it up. And we'll tell you when a launch everyone's celebrating doesn't actually matter for your stack.
The 2026 tech layoff count passed 111,000 across more than 140 companies before the end of May.
Stanford's AI Index findings on transparency, convergence, and sentiment all point in one direction: brand is the hardest advantage to build and the hardest to replicate.
It's not a skills gap. It's a standards gap. AI adoption is nearly universal, but almost no one has built the systems to govern it. Brands are fragmenting from the inside, and most CMOs don't see it coming.
Most B2B brand teams are optimizing for one audience while a second, faster-growing one forms impressions of their brand in conversations they can't see.
Most enterprise marketing teams have an AI adoption mandate but no governance for what those tools produce, and the gap is already causing campaign errors, compliance risk, and slower workflows.
McKinsey found that CMOs are winning with AI, but very few can demonstrate ROI on more than half of their marketing spend.
At Shoptalk 2026, the gap between onstage AI ambition and offstage reality was hard to ignore, with more than half of organizations still operating without clear governance for marketing campaigns.
Starting January 1, 2027, SaaS and AI subscriptions sold into California will carry the same sales tax as furniture and appliances.
Anthropic, one of the most valuable AI companies in the world, file a trademark infringement and unfair competition suit against Abnormal AI on July 1st claiming that Abnormal AI copied Anthropic's slash-style logo.
PwC analyzed more than a billion job ads and found that AI is reshaping junior roles rather than erasing them.
For decades, State Farm sold its agents on a simple promise: build a book of business and live off it for life. That promise is now gone, and what replaced it should make anyone who earns a living on commission sit up.
Every technology sells itself on a promise. The AI industry found something that worked better: a threat.
Ben McCarthy says Salesforce careers are over. The harder question is whether the same arbitrage is collapsing across Microsoft, ServiceNow, SAP, Workday and the system integrators that wire them together.
Microsoft's CEO argues that as AI capability grows, human judgment becomes more valuable, not less. But the part enterprises can't miss is what he says comes next.
Last week we left you with a puzzle. Fifty-three percent of Americans believe AI could put them or someone in their household out of work, even as unemployment sits near historic lows and the economy keeps adding jobs.
Jeff Bezos sat down with CNBC's David Faber on Thursday and did something he hasn't done since the company launched: he explained what Prometheus actually is.
The unemployment rate is sitting near historic lows. The economy added 172,000 jobs in May. And yet a Reuters/Ipsos poll released this week found that 53 percent of Americans believe AI could put them out of work.
This week Meta announced America's Workforce Academy, a $115 million program to train welders, electricians, fiber technicians, and HVAC installers free of charge, with a guaranteed job at the end.
A growing share of managers now run hiring, reviews, and firing decisions past a chatbot. The way those tools are built makes them a bad fit for the job.
Starbucks just paid the price for scaling an AI tool before it was ready. McDonald's watched, then announced it is doing the same thing across 43,000 stores.
The job is real, the salary starts at $295,000, and the pitch is that the company's own technology could buckle the courts and the ballot box.
TheStateofAI.com has named Melissa Rosenthal as its Editor-in-Chief. She will lead the publication's editorial direction and oversee its coverage of AI news, and strategy for enterprise leaders.
We lead with news, data, and what it means for the enterprise. We're opinionated when the numbers back it up. And we'll tell you when a launch everyone's celebrating doesn't actually matter for your stack.
The 2026 tech layoff count passed 111,000 across more than 140 companies before the end of May.
Stanford's AI Index findings on transparency, convergence, and sentiment all point in one direction: brand is the hardest advantage to build and the hardest to replicate.
It's not a skills gap. It's a standards gap. AI adoption is nearly universal, but almost no one has built the systems to govern it. Brands are fragmenting from the inside, and most CMOs don't see it coming.
Most B2B brand teams are optimizing for one audience while a second, faster-growing one forms impressions of their brand in conversations they can't see.
Most enterprise marketing teams have an AI adoption mandate but no governance for what those tools produce, and the gap is already causing campaign errors, compliance risk, and slower workflows.
McKinsey found that CMOs are winning with AI, but very few can demonstrate ROI on more than half of their marketing spend.
At Shoptalk 2026, the gap between onstage AI ambition and offstage reality was hard to ignore, with more than half of organizations still operating without clear governance for marketing campaigns.
Starting January 1, 2027, SaaS and AI subscriptions sold into California will carry the same sales tax as furniture and appliances.
Anthropic, one of the most valuable AI companies in the world, file a trademark infringement and unfair competition suit against Abnormal AI on July 1st claiming that Abnormal AI copied Anthropic's slash-style logo.
PwC analyzed more than a billion job ads and found that AI is reshaping junior roles rather than erasing them.
For decades, State Farm sold its agents on a simple promise: build a book of business and live off it for life. That promise is now gone, and what replaced it should make anyone who earns a living on commission sit up.
Every technology sells itself on a promise. The AI industry found something that worked better: a threat.
Ben McCarthy says Salesforce careers are over. The harder question is whether the same arbitrage is collapsing across Microsoft, ServiceNow, SAP, Workday and the system integrators that wire them together.
Microsoft's CEO argues that as AI capability grows, human judgment becomes more valuable, not less. But the part enterprises can't miss is what he says comes next.
Last week we left you with a puzzle. Fifty-three percent of Americans believe AI could put them or someone in their household out of work, even as unemployment sits near historic lows and the economy keeps adding jobs.
Jeff Bezos sat down with CNBC's David Faber on Thursday and did something he hasn't done since the company launched: he explained what Prometheus actually is.
The unemployment rate is sitting near historic lows. The economy added 172,000 jobs in May. And yet a Reuters/Ipsos poll released this week found that 53 percent of Americans believe AI could put them out of work.
This week Meta announced America's Workforce Academy, a $115 million program to train welders, electricians, fiber technicians, and HVAC installers free of charge, with a guaranteed job at the end.
A growing share of managers now run hiring, reviews, and firing decisions past a chatbot. The way those tools are built makes them a bad fit for the job.
Starbucks just paid the price for scaling an AI tool before it was ready. McDonald's watched, then announced it is doing the same thing across 43,000 stores.
The job is real, the salary starts at $295,000, and the pitch is that the company's own technology could buckle the courts and the ballot box.
TheStateofAI.com has named Melissa Rosenthal as its Editor-in-Chief. She will lead the publication's editorial direction and oversee its coverage of AI news, and strategy for enterprise leaders.
We lead with news, data, and what it means for the enterprise. We're opinionated when the numbers back it up. And we'll tell you when a launch everyone's celebrating doesn't actually matter for your stack.
The 2026 tech layoff count passed 111,000 across more than 140 companies before the end of May.
Stanford's AI Index findings on transparency, convergence, and sentiment all point in one direction: brand is the hardest advantage to build and the hardest to replicate.
It's not a skills gap. It's a standards gap. AI adoption is nearly universal, but almost no one has built the systems to govern it. Brands are fragmenting from the inside, and most CMOs don't see it coming.
Most B2B brand teams are optimizing for one audience while a second, faster-growing one forms impressions of their brand in conversations they can't see.
Most enterprise marketing teams have an AI adoption mandate but no governance for what those tools produce, and the gap is already causing campaign errors, compliance risk, and slower workflows.
McKinsey found that CMOs are winning with AI, but very few can demonstrate ROI on more than half of their marketing spend.
At Shoptalk 2026, the gap between onstage AI ambition and offstage reality was hard to ignore, with more than half of organizations still operating without clear governance for marketing campaigns.
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